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Questions & Answers
The following are frequently asked questions by doctors considering
a custom practice newsletter, along with the corresponding
answers.
 If
you have a question not covered below, send us an email and
we’ll be happy to promptly respond.
Why should I consider a practice newsletter?
Ask yourself these questions:
• Do you want more patient/client reactivation?
• Would you prefer less procrastination from your patients/clients?
• Would you benefit from more patient/client referrals?
If you answer yes to any of these questions, you should be
doing a practice newsletter.
Designed
to be read in about ten minutes or less, your newsletter increases
patient/client health awareness while being entertaining and
educational. It also enable you to promote any area of your
practice effectively while encouraging referrals.
How often should a newsletter go out?
A quarterly newsletter is usually the best frequency rate.
It allows for regular communication with your patients/clients
without overwhelming your office. Publishing dates should
be timed to take advantage of prime promotional periods (back
to school, year-end insurance deductibles, slack seasons).
Your patients/clients will look forward to them.
How is Precision Marketing different
from other newsletter services?
Every square inch of the front and back pages of your four-page
newsletter are written just for you. “Canned”
newsletters can't reflect your office. Putting
your name on a newsletter doesn’t ensure your views are getting
across to your patients/clients. We’re very service oriented.
We want your newsletter to truly be your newsletter.
How will you know what to write each
issue?
Because you tell us! During an initial set-up interview, we
find out what makes your office
unique. We get your viewpoint
and write articles specifically with your office in mind,
based on your specialty and addressing
your concerns and interests. Before each issue,
we’ll fax you a list of suggested topics to pick from. Or
if you prefer, you may write your own articles and fax them
to us.
Many
of our clients are taking advantage of our Newsletter Express™
program. If you sign up for this free service, instead of
a suggested topic list, we review your past few issues and
put together a proof for you. Of course, if you want different
articles, just tell us and we’ll make any necessary changes.
Newsletter Express just helps you get your newsletter
started.
What goes on the inside pages of my
newsletter?
If you choose our most popular format, a semi-custom, your
newsletter uses our seasonal inside pages. These provide fun
facts, health awareness articles geared to your field, along
with a touch of humor. We never write about any specific products
or procedures on the stock insides. If you opt for a full-custom
newsletter, you control the contents of all four pages.
May I use my logo on my newsletter?
You bet! In fact, the entire outside is totally custom-designed
to create the look, feel, and image you want. We’ll incorporate
your logo, your photograph (you can have as many as three
photographs per issue at no additional cost) — whatever you
want. If you go all-custom, you can even specify what ink
colors are used.
If
you don’t have a practice logo, contact our parent company,
Quill & Mouse
Studios, Inc. As a full design shop, they’d be
happy to help you.
Can I use my own testimonials?
Not only do we encourage your personal “success stories,”
we’ll help you get them! Just have your patient or client
call us toll free and we’ll interview them by phone then write
the story for you! When appropriate, you can send us a photo
of your patient or client as well.
How much of our time will a newsletter
require?
If you use Precision Marketing, very little — that’s the whole
point. Most likely, if you’re not producing a consistent in-house
newsletter, it’s because of lack of time. We solve that.
Our
set-up interview takes about 30-45 minutes and we schedule
it at your convenience. We want to be thorough and learn as
much as we can about your practice. Then, for each issue,
we’ll contact you to find out what topics you’re currently
interested in. All you’ll need to do after that is read over
your proofs until your newsletter is just the way you want
it.
How will my newsletters arrive?
To make things easier, most of our clients have us mail their
newsletters for them. Send us your database on diskette or
via email and we’ll do the rest. We ship any extra copies
to your office to pass out to new patients or clients (we
recommend always ordering about 100 more than you’re mailing
for this purpose). If you prefer, we can ship your entire
order to you, and your staff can label and mail your newsletters
instead.
How much will my newsletter cost?
Surprisingly, usually less than if you did it on your own!
More and more these days, businesses are finding it more economical
to outsource projects that require unique talent and/or equipment.
It
takes a lot of time, effort and money to build
a practice. Newsletters are an economical way to maintain
it. You can get new patients or clients, but if you don't
keep them coming in, your practice won't continue
to grow. Your newsletter can build patient or client loyalty,
increase office visits, encourage referrals, and expand the
range of requested services.
Our
prices are based on quantity. We offer payment plans to fit
your budget, and for your convenience, you can pay with MasterCard
or Visa if you prefer.
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