Precision Marketing and Client Communications

Custom Practice Newsletters
for Medical Professionals

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Questions & Answers

The following are frequently asked questions by doctors considering a custom practice newsletter, along with the corresponding answers.
If you have a question not covered below, send us an email and we’ll be happy to promptly respond.

Why should I consider a practice newsletter?
Ask yourself these questions:
• Do you want more patient/client reactivation?
• Would you prefer less procrastination from your patients/clients?
• Would you benefit from more patient/client referrals?

If you answer yes to any of these questions, you should be doing a practice newsletter. 
Designed to be read in about ten minutes or less, your newsletter increases patient/client health awareness while being entertaining and educational. It also enable you to promote any area of your practice effectively while encouraging referrals.

How often should a newsletter go out?
A quarterly newsletter is usually the best frequency rate. It allows for regular communication with your patients/clients without overwhelming your office. Publishing dates should be timed to take advantage of prime promotional periods (back to school, year-end insurance deductibles, slack seasons). Your patients/clients will look forward to them.

How is Precision Marketing different from other newsletter services?
Every square inch of the front and back pages of your four-page newsletter are written just for you. “Canned” newsletters can't reflect your office. Putting your name on a newsletter doesn’t ensure your views are getting across to your patients/clients. We’re very service oriented. We want your newsletter to truly be your newsletter.

How will you know what to write each issue?
Because you tell us! During an initial set-up interview, we find out what makes your office unique. We get your viewpoint and write articles specifically with your office in mind, based on your specialty and addressing your concerns and interests. Before each issue, we’ll fax you a list of suggested topics to pick from. Or if you prefer, you may write your own articles and fax them to us.
Many of our clients are taking advantage of our Newsletter Express™ program. If you sign up for this free service, instead of a suggested topic list, we review your past few issues and put together a proof for you. Of course, if you want different articles, just tell us and we’ll make any necessary changes. Newsletter Express just helps you get your newsletter started. 

What goes on the inside pages of my newsletter?
If you choose our most popular format, a semi-custom, your newsletter uses our seasonal inside pages. These provide fun facts, health awareness articles geared to your field, along with a touch of humor. We never write about any specific products or procedures on the stock insides. If you opt for a full-custom newsletter, you control the contents of all four pages.

May I use my logo on my newsletter?
You bet! In fact, the entire outside is totally custom-designed to create the look, feel, and image you want. We’ll incorporate your logo, your photograph (you can have as many as three photographs per issue at no additional cost) — whatever you want. If you go all-custom, you can even specify what ink colors are used.
If you don’t have a practice logo, contact our parent company, Quill & Mouse Studios, Inc. As a full design shop, they’d be happy to help you.

Can I use my own testimonials?
Not only do we encourage your personal “success stories,” we’ll help you get them! Just have your patient or client call us toll free and we’ll interview them by phone then write the story for you! When appropriate, you can send us a photo of your patient or client as well.

How much of our time will a newsletter require?
If you use Precision Marketing, very little — that’s the whole point. Most likely, if you’re not producing a consistent in-house newsletter, it’s because of lack of time. We solve that.
Our set-up interview takes about 30-45 minutes and we schedule it at your convenience. We want to be thorough and learn as much as we can about your practice. Then, for each issue, we’ll contact you to find out what topics you’re currently interested in. All you’ll need to do after that is read over your proofs until your newsletter is just the way you want it.

How will my newsletters arrive?
To make things easier, most of our clients have us mail their newsletters for them. Send us your database on diskette or via email and we’ll do the rest. We ship any extra copies to your office to pass out to new patients or clients (we recommend always ordering about 100 more than you’re mailing for this purpose). If you prefer, we can ship your entire order to you, and your staff can label and mail your newsletters instead.

How much will my newsletter cost?
Surprisingly, usually less than if you did it on your own! More and more these days, businesses are finding it more economical to outsource projects that require unique talent and/or equipment.
It takes a lot of time, effort and money to build a practice. Newsletters are an economical way to maintain it. You can get new patients or clients, but if you don't keep them coming in, your practice won't continue to grow. Your newsletter can build patient or client loyalty, increase office visits, encourage referrals, and expand the range of requested services.
Our prices are based on quantity. We offer payment plans to fit your budget, and for your convenience, you can pay with MasterCard or Visa if you prefer.


Need a logo for your practice?
Need a logo for your practice?
If you haven't taken the time to develop an eye-catching logo, you're missing out on a very important marketing tool.

A logo provides a unifying graphic element that identifies a business. It should be on stationery and all marketing pieces; from outdoor signage, to ads, to your newsletter.

Our parent company, Quill & Mouse Studios, Inc., can create an effective logo for you. Send them an email or call them at 888-817-5950.

     
 

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